As a Publishing entrepreneur and by doing publicity for my clients, I ve spent years studying the art of selling. The techniques that follow aren t difficult to learn, but they require discipline and practice. Your most important skill as a business owner is your salesmanship. Having the best product or service means nothing [...]
This is that time of year when we all start getting those emails that want to purloin our secret codes and passwords. You know the ones that have subject lines like: Your Account Is About To Be Closed, There s A Block On Your Account, Could You Help Me [...]
Today, with the average consumer now spending up to $26,400+ for a new car, consumers realize the importance on investing in lower priced used cars. With millions of buyers entering the used vehicle market every year, a wealth of opportunities exist for anyone looking for extra income, or a new and lucrative full-time career. [...]
Continue reading about How to Make Money Buying and Selling used Cars
The greatest expense you’re going to incur in conducting a successful business is advertising. You have to advertise. Your business cannot grow and flourish unless you advertise. Advertising is the “life-blood” of any profitable business. And regardless of where or how you advertise, it’s going to cost you in some form or another. Every [...]
Continue reading about HOW YOU CAN GET FREE RADIO ADVERTISING
When a customer visits your website, you have roughly ten seconds to capture their attention, so you better think carefully about what you want to include. Some websites go directly into the navigation and content of their websites on their first index page. Customers can surf around the site and decide [...]
Some companies decide to send customers a free newsletter to get an email list. But there are other ways to collect email addresses. Sometimes having a newsletter just doesn t make any sense for your company. For instance, if you happen to sell dishwashers, how much information could you send your customer, [...]
Marketing wisdom tells us that 80% of all household purchases are made by women, and no business owner can ignore them. Marketers of kids gear, food, cosmetics and clothes are good at reaching women, but women buy gender-neutral stuff too, like cars, auto services, technology and just about everything except Viagra. Yankelovich marketing consulting [...]
Direct marketing campaigns are truly effective when you precisely target customers likely to buy from you. This is done by Profiling and Modeling prospects and clients. Dumb mass mailings are replaced with surgical campaigns that market to specific customers with accuracy using technology that is now available. Today, it s possible to [...]
There s good news for entrepreneurs who need help but aren t ready to hire full-time employees. Between January and July 2004, the ranks of part-time workers grew from 24.3 million to 25.5 million according to the Bureau of Labor Statistics. It was also learned that from June to July the increase came [...]
There s good news for entrepreneurs who need help but aren t ready to hire full-time employees. Between January and July 2004, the ranks of part-time workers grew from 24.3 million to 25.5 million according to the Bureau of Labor Statistics. It was also learned that from June to July the increase came [...]