Promotion and advertising can be a heavy expense, especially for a new business that wants to make itself known in a community. A home-based business, however, more often than not, has a very limited budget when it comes to advertising. The home business owner needs to make the public aware of his or her product [...]
Strange as it may seem, our life is made up of a series of sales presentations . Sales may not be your gig, but if you re the boss you re making presentations everyday. Be it a pitch to your Board, announcing a policy change to employees, selling an idea to your [...]
Continue reading about Life is a sales job from beginning to end
IRRESISTIBLE QUERY LETTERS Test Your Idea: To lead to a sale, your query must convince the editor that you have a clear idea of what you plan to cover in the article, and what approach you re going to take. So before writing the letter, think your article idea through carefully, and picture [...]
Are you wondering what the hottest franchising trends are? Much of the recent success in that area is traceable to two demographic trends: Americans are getting older and feeling pressed for time. Doesn t sound too bright, but it means booming business in franchising circles. Now I am by no means a Franchise [...]
Since you re selling to human beings wouldn t it be great to know the five secrets that have the greatest influence on your customers? What I m about to share with you will make you the Svengali of Sales in your niche. I m going to put them in the order of [...]
It seems hard to believe that it was in 1994 when we saw the first banner ad online that captured and monopolized our eyeballs. By the late 1990 s, dot-coms flush with venture capital cash, operated with a money is no object attitude and the hype knew no end. When the dot-com [...]
Continue reading about Only 10 Years to Get to the Start Gate!
You probably already use the Online World for many things. Whether you use it for entertainment, research, sending E-mail to friends and family, or just discussing numerous subject topics with others. Of all the things you can do online, [...]
Continue reading about THE SECRETS OF INTERNET AND ONLINE MARKETING
Today, most people access the internet for information, products and services. All entrepreneurs have turned their attention to the World Wide Web because it reaches so many people so quickly. Sales are increased dramatically and expenses are not necessarily smaller, but different. If a company had a small shop in a rural [...]
There are many schools of thought on how to write a successful direct-response ad, letter or brochure. Some say you need to be subtle, some say be harsh, some say be round-about, some say be direct. There is one technique, though, that is coming to the forefront as one of [...]
Continue reading about INFO-LOADING” CAN INCREASE YOUR AD’S PULLING POWER
Here s the steps to increasing sales: Qualify Your Prospect Maximizing your time is important, so the faster you can determine if you ve got a potential customer the better. Determine who the Decision Maker is, do you have a good rapport with him/her, is their a problem you can [...]