Some companies decide to send customers a free newsletter to get an email list. But there are other ways to collect email addresses. Sometimes having a newsletter just doesn t make any sense for your company. For instance, if you happen to sell dishwashers, how much information could you send your customer, [...]
Marketing wisdom tells us that 80% of all household purchases are made by women, and no business owner can ignore them. Marketers of kids gear, food, cosmetics and clothes are good at reaching women, but women buy gender-neutral stuff too, like cars, auto services, technology and just about everything except Viagra. Yankelovich marketing consulting [...]
Direct marketing campaigns are truly effective when you precisely target customers likely to buy from you. This is done by Profiling and Modeling prospects and clients. Dumb mass mailings are replaced with surgical campaigns that market to specific customers with accuracy using technology that is now available. Today, it s possible to [...]
There s good news for entrepreneurs who need help but aren t ready to hire full-time employees. Between January and July 2004, the ranks of part-time workers grew from 24.3 million to 25.5 million according to the Bureau of Labor Statistics. It was also learned that from June to July the increase came [...]
There s good news for entrepreneurs who need help but aren t ready to hire full-time employees. Between January and July 2004, the ranks of part-time workers grew from 24.3 million to 25.5 million according to the Bureau of Labor Statistics. It was also learned that from June to July the increase came [...]
An excellent source for distributing your merchandise is by “independent salesman”. There are individuals who sell on their own and are always on the look out for good items to carry along with their regular merchandise. The best way to contact them is through magazines such as; Making Profits [...]
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The best way to keep your top employees is to know them better than they know themselves. Use this knowledge to create the career of their dreams, and they ll stick to your company like glue. The new biz-speak for this is called Job Sculpting. The concept of Job Sculpting as [...]
Many entrepreneurs market via outreach events, be it trade shows or presenting seminars, and budgets to schmooze clients and impress friends are getting tight. Now that the economy is back in the spotlight, with gasoline at $2.60+ a gal., big companies announcing layoffs, and prices rising across the board, the time is here to tighten [...]
As a Publishing entrepreneur and by doing publicity for my clients, I ve spent years studying the art of selling. The techniques that follow aren t difficult to learn, but they require discipline and practice. Your most important skill as a business owner is your salesmanship. Having the best product or service means nothing [...]