Today marketing is not the same as it was in the 60s or 70s, because there are enough products to satisfy customer s needs. In fact customers are hyper-satisfied ! Companies have segmented the market until it has become almost too small to service profitably. Distribution is now largely in [...]
Continue reading about Markets & The Dynamics of Competition
Every business demands growth, and double-digit growth is the dream of every dedicated business owner, even when lackluster results show up at quarter s end. Most entrepreneurial business owners need a guide to navigate their way toward substantial, sustainable growth. It can be done even in a slow economy as demonstrated by such companies [...]
Diversity, diversity, diversity! Some people, political types in particular, are trying to make diversity our defining characteristic. Has anyone thought of approaching the topic from the point of commonality , a bonding point of view, rather than diversity , a dividing point of view? Using the term [...]
Supposed you ve decided to move part of your business overseas, those administrative fees could look like illegal bribes. Let s say that to open a manufacturing plant in Southeast Asia you need a permit from the local government. A government agent there offers to get you the permit within a week [...]
Every online company knows that without traffic to their site, they go broke, quickly. There are many ways to get cheap web site traffic. One way is pay per click advertising, where you pay per click through to your site, but you do not know if the customer is going to purchase your [...]
If there is one word most Internet marketers quiver at the sound of, it is chargebacks. A chargeback is a dispute over a charge -usually an unauthorized or fraudulent charge- between the customer and the company. The merchant must pay back the entire amount along with any credit card fees. This amount [...]
How many times have you heard that phrase, pitch, advertisement, or whatever? Lots, I’m sure. It is used so much because marketers know that staying home and making money is the fondest dream of millions of people. And why not? Did you know that the majority of fatal heart attacks happen at 9 [...]
Continue reading about MAKE MONEY WORKING FROM THE COMFORT OF YOUR OWN HOME!
Budgets and personal finances are not most people s favorite topics, and certainly not one of mine. Even bank executives have problems in this area, but if you re an entrepreneur so do you. You re concentrating so much time on your business, your personal checkbook takes a back seat. Then one [...]
When the first generation of women entered the workforce in earnest in the 1970s, they succeeded in the only way they could by imitating men. Authoritarian leadership and tight control was the hallmark of that day s businessman, and women were not exactly welcomed into the ranks of management. Well ladies, [...]