DISTRIBUTE 81/2 X 11″ CIRCULARS Co-op Mailing (short for co-operative) means that two or more businesses share in the cost and distribution of a direct mail campaign. It’s kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a [...]
With the steady increase in construction projects nationwide year after year, it’s no wonder the average price of the typical piece of heavy equipment is over $135,000. Let’s face it; we wouldn’t be able to get our jobs done if we didn’t have these behemoths available. But there are some hidden costs within their benefits.
The [...]
The fist time that I ever used one of the Polaroid instant cameras, I was a child. This item was too fun for words but I was a little apprehensive about touching the picture as it developed. The idea of ruining the photo just because I touched it was too much for me to handle [...]
As I said in my last column, like it or not we are all salesmen. Our lives are made up of a series of sales presentations , otherwise known as presenting ourself in the best light possible. Whether we re out for a job interview, trying for a raise, or just convincing our [...]
In my most recent columns we ve covered issues about improving your business and marketing, but today let s start right at the beginning. You re really getting tired of the 9 to 5 rat race and are thinking about chucking it for your own business. All your friends keep telling [...]
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There are many types of coffee maker available on the market today. When most people think of a coffee maker, they think of an electric coffee maker. This means the coffee maker is plugged into an outlet and is powered with electricity. This is the most common way to power your coffee maker because of [...]
Colleges have tremendous circulation of their bulletins and newspapers. Their price per run on advertising is very inexpensive for the number of prospects reached. Believe it or not, multi-millions of dollars are spent by students each semester. If you have a new idea or product, run a test ad in one or more of the [...]
This is that time of year when we all start getting those emails that want to purloin our secret codes and passwords. You know the ones that have subject lines like: Your Account Is About To Be Closed, There s A Block On Your Account, Could You Help Me [...]
CLASSIFIED ADVERTISING IS A PROVEN METHOD Classified advertising has always been, and will continue to be the favorite method for Mail Order “Pros” to advertise. Almost all Mail Order Pros started with these tiny inexpensive ads since they represent the best cost effective way to reach millions of people. TWO BASIC METHODS Two [...]
Continue reading about 229 HOT PLACES TO RUN YOUR CLASSIFIED AD
When the first generation of women entered the workforce in earnest in the 1970s, they succeeded in the only way they could by imitating men. Authoritarian leadership and tight control was the hallmark of that day s businessman, and women were not exactly welcomed into the ranks of management. Well ladies, [...]